Tuesday, April 26, 2011

The Daily Note - Watch Your Netflix

This article is not about valuation, evaluation in the sense of an analyst. I'm not going to rip apart earnings reports, go through endless chart examples no matter how tempting.

I'm writing this strictly from a consumer's point of view about busy consumers, like many of us, and for the many who have yet to have the opportunity.

I am not a frequent user for reasons already stated but I'm a long time user; going on 6 years. I am amazed that there aren't more subscribers. 21% of USA. WOW I thought everyone was in on the secret by now. The convenience alone sold me. No trips to the video store.

Netflix started as a mail service company and they began with the idea while the Blockbuster & Hollywood Video and others were still in their heyday. But the parking and the hassle of not getting the movie I wanted was a disappointment, not to mention I'd rent several films and not return them on time. Well, you all know the scenario, I'm sure. Therefore, Netflix was a great time saver and convenience for me.

It is also fair to disclose that I've traded NFLX since their IPO and definitaly happy with its performance, as I'm sure many are. NFLX has become a star in its own class and a "usual suspect" on my trading list leader board. It's stellar rise surprised even me as at times I too worried about its valuation and evaluation, but following my experience and charts I kept on being a fan rather than a foe.

Being a foe on Netflix, as many have discovered, is not a very profitable stance; but I'm not going to argue with them since most of the reasons I've read for their criticism has really little to do with the understanding of the service that NFLX provides.

By service I do not only mean a convenient way of receiving films. Service I mean by it's true sense of the word. Although I've never spoken with a single person at NFLX, I've always felt I was in communication with them when needed. Their platforms have been always easy to navigate, understand and their outreach outstanding. Communication being a top component of any company's success, NFLX has long been a user but not an abuser of e-mail. A simple notice that a movie is mailed or received and a few questions about whether a film was received or when mailed, kept them informed and me confident that all was well.

Their mailing arrangement with the post office is nothing short of remarkable. Just last week, I posted a film to return in the last pickup of the day, and to my amazement I received and email that it was received at midnight the same evening. Granted I'm about 40 miles from San Jose, California, but it was truly astonishing how fast that movie found its way back to NFLX. Add to that experience the fact that in those 6 years I've had their service, I only had one movie that was lost and recall only 2 DVDs that did not function well, for which the replacement was sent promptly. The only other mishap was my own fault, as I returned a favorite music CD instead of a movie by accident, of course recovering that CD was never to be. My bad, learned my lesson well.

So now, that I have painted you a picture perfect service, how about the content of what I receive. Well there are many forms of video entertainment, and I've read criticisms about it in regards to Netflix. I will admit that although I was a student of film, I have never clamored to be the first one at the box office save, "Star Wars", "Indiana Jones", and "Lord of the Rings", latter for my son, so I am not a judge of how soon they get the latest releases. It's simply not important to me. I honestly do not think it's important to many, but that is up to NFLX to research as I'm sure they do.

As to what I wish to watch, and its availability, I've ran into a delay maybe 2 times but when I have 80 in queue, who cares. I have plenty to watch in my "spare" time. And, by the way , I like the fact that I can shuffle my queue to match my mood. Of course waiting for the mail,(WoW a whole day!), is no longer the issue either, since now I can download and watch a film or program anytime and the quality is without question, excellent.

Finally, we come to what prompted me to write this article. Complaints about available A list films. To them I have this advice: Ask. Simply ask for it. Netflix has been open to suggestions ever since I've been with them. I remember back when first started, when NFLX's inventory was rather thin, that they asked for suggestions. Being a fan of foreign films gave them a long list of favorites. Every last one of which Netflix delivered sooner or later. There were a couple they said they could not get due to availability but even those eventually were found. Their response to me is nothing short of amazing.

A good company responds to their customers. If they don't they eventually will fail. Netflix is not only successful because they meet a convenient demand, but also because they know what service is. I wish many companies would learn that lesson and practice it as well.

Happy Trading, Living and Viewing

The Daily Pick - NFLX what else could it be?

©DayTrading with Anni 2011 All Rights Reserved

1 comment:

thinkbeforetalking said...

I agree with you and even in Europe the subscription rate doesn't even buy a cup of cofffe. There are huge cinema fans, and I used cinema on purpose. Cannes, Venetia, berlin are not about the most recent movies like it is with the Oscars. However, hastings, Netflix CEO; is a big mouth and went beyond a normal CEO talking and ranting about items that brought the stock down.